Design Principles Employed on this site
Structure and Navigation Clarity
A UX-focused site like this typically emphasizes clear and intuitive navigation. Menus and links are organized logically to allow visitors to easily find sections such as portfolio, services, about, and contact information. This supports site usability by minimizing user effort to locate desired content, supporting the UX principles of clarity and ease of use.
Consistent Branding and Visual Design
Consistent use of the our in-house design systems coupled with styling frameworks such as Bulma and Tailwind contribute coherence to the site’s look and feel.
Responsive and Accessible Design
We endeavour to make all our web apps responsive - able to fit across various device sizes; and implement accessibility principles, to our fullest extent.
Summary
In summary, this website employs core UX/UI principles such as clarity, consistent design, responsive layout, visual hierarchy, intuitive interactions, and user-focused content to create a professional and engaging experience.
These qualities work together to attract and retain potential stakeholders by making the site easy to navigate, visually coherent, credible, and supportive of business goals.